RIB Ramps up Marketing Efforts in Support of Rapid Market Expansion
Marketing investment comes on the heels of RIB joining forces with Germany-based multinational company RIB Group, which has fueled market expansion in both the U.S and aboard
ATLANTA, September 13th, 2019 – Building Systems Design, Inc. (RIB), the leading provider of master guide specification writing software for the architecture, engineering, construction, and owner sectors, announced today two new additions to their marketing team in support of the company’s rapid market expansion.
Kate Roberts and Sara Shuman bring a wealth of marketing experience in tech, SaaS and fast-paced digital initiatives to RIB. The company’s investment in marketing also includes expanded and evolving roles for several members of RIB’s team, including Daimon Bridge, Samantha Schrader, and Hannah Melville.
Supporting Rapid Growth
In June, RIB joined forces with RIB Group to accelerate the development of cloud-based solutions and BIM integration throughout the construction industry. The multinational company develops cutting-edge digital technologies for the construction industry around the globe.
“RIB is dedicated to advancing the technology in our field, from SpecLink Cloud to the AI platforms RIB Group is pioneering for the construction industry,” said Chris Anderson, CEO of RIB.
“RIB continues to grow and expand as the digitization and transformation of our industry around the world is rapidly becoming a reality. We are excited to grow our marketing team to support these efforts and harness our team’s tech expertise to help propel our rapid market expansion.”
A Robust Marketing Team
Daimon Bridge was promoted to Senior Vice President of Sales and Marketing, and will be responsible for overseeing the success of the expanded division.
Bridge has executive experience leading enterprise level sales organizations at places like Reed Construction Data/CMD, ADP and Equifax. He has spent the last two decades at the forefront of innovation in the fintech, insurance, telecommunications and construction industries, where he developed expertise in data, analytics, SaaS and DaaS solutions.
Atlanta-based Kate Roberts joins RIB as the Corporate Marketing Manager. Roberts has been a strategic marketing professional for both B2B and B2C clients for more than a dozen years and has a strong technology background, working in the fields of healthcare, real estate, financial services and beyond.
RIB’s Marketing Specialist Samantha Schrader has been promoted to Demand Generation Marketing Manager. Schrader joined RIB in early 2018 and helped oversee the product launch of SpecLink Cloud. Prior to RIB, she worked in marketing for CMI, a building product manufacturer for the construction and engineering communities.
Sara Shuman will join RIB as Strategic Marketing Manager. Prior to RIB, Shuman served the cybersecurity community as a product marketing manager – developing and executing strategies for Cloud, DevOps, and Security Operations.
Hannah Melville, who has supported RIB’s marketing efforts in the past, will also be joining RIB’s team full time as a Marketing Coordinator specializing in trade shows and corporate events.
About Building Systems Design, Inc.
RIB was created more than 35 years ago by innovative design professionals determined to improve the specification process. Architects, specifiers, engineers, and owners rely on RIB SpecLink because it delivers the best content in both the U.S. and Canada via the industry’s most innovative software. RIB SpecLink simplifies workflow, speeds up editing, and improves productivity throughout every phase of a project.
Launched in 2018, SpecLink Cloud features seamless BIM integration and cloud collaboration that revolutionizes coordination among project teams. Users can view embedded BIM object data, identify potential conflicts, automatically adjust specs, and view BIM models from any web-enabled device.
SpecLive helps building product manufacturers get specified through unprecedented visibility and real-time analysis. Building product manufacturers benefit from RIB’s proprietary analytics tool SpecLive to learn when and where they’re being specified, and by whom. For more information on RIB, visit www.bsdspeclink.com.
Media Contact:
Samantha Schrader
Demand Generation Marketing Manager
Building Systems Design, Inc.
404.835.6528
sschrader@bsdspeclink.com
Created: September 13th, 2019
